Jan 08, 2020

Mobility Mojo: making travel accessible to all

The mission of Ireland’s Mobility Mojo can be summed up in just four words – hotel accessibility made simple. But behind this lies a much larger vision, one that aspires to open the world to everyone.

Founded in 2016 by Stephen Cluskey and Noelle Daly, Mobility Mojo aims to give the 500 million people worldwide who don’t travel because of accessibility concerns the confidence to do so. Wheelchair users themselves, Cluskey and Daly experienced huge difficulties when travelling, particularly in getting information online about access.

 

“Our aim is to mainstream accessibility and make travel welcoming and inclusive to everyone,” says Daly, now Mobility Mojo’s chief operating officer. “Accessibility affects us all at some point,” she says. “Imagine an elderly person with a bad hip or knee who needs to know if there is a walk-in shower in the bathroom, a wheelchair user looking to find out if the elevator doors are wide enough or a parent with a stroller who wants to know how many steps there are at the hotel entrance.”

 

Mobility Mojo spots gap in the market

With backing from Enterprise Ireland, the trade and innovation agency, Mobility Mojo set out to address this gap in the fast-growing but under-served market for accessible tourism. Its innovative technology solution allows hotels to audit, integrate and display their accessible features in a standardised way online so guests with access needs can make informed choices before booking. “We believe that by working closely with hotels, we can help them deliver an amazing guest experience, one that allows hotels to thrive and offers value to their guests,” Daly says. Mobility Mojo’s product is so easy to use that hotels can go live with it in half a business day. The results are also fast. “One hotel got back to us after integrating Mobility Mojo on their website to say they had seen 10 reservations for the accessible room in the first two weeks and they wanted to roll it out to the rest of the hotel group,” Daly says. She wants hotels to change their mindset to see accessibility not just as a compliance issue but as an opportunity, “an asset they should proudly promote in the same way they promote a gym or swimming pool”. 

Road to success

The company now numbers leading hotels in Ireland, the UK, Europe and the US among its clients. Daly notes that to date every hotel that has integrated Mobility Mojo has gone on to roll it out to all the other hotels in the group. Dalata, Ireland’s largest hotel chain which operates the Clayton and Maldron hotels, is among its customers. According to Mobility Mojo, 1.5% of people who landed on Dalata’s websites used the widget, spent an additional two minutes on the site and produced bookings whose total value was about 25% above average.

Read the full article over at: https://irishadvantage.com/success-stories/mobility-mojo-travel/