Marketing Generalists

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MEG’s mission is to provide the best quality management platform for healthcare providers around the world, enabling them to sustainably deliver great care to every patient every time.

With a relentless focus on creating a better experience for the working lives of frontline staff, our team is united around building innovative technology solutions for healthcare teams that improve care quality standards and patient safety.

Already working with world-leading hospitals in more than a dozen countries across Ireland and the UK, the Middle East, Latin America, Australia and New Zealand, MEG is continuing its expansion in both local and international markets. We are hiring new members to our team to help us on this journey.

Our company has a remote-first mindset and is built on trust, communication and fun. We have an excellent collaborative work environment and offer our employees great experience across a range of different projects. We encourage team members to take an active role in developing their skills and give them plenty of autonomy and support to do so.

Overview

We’re looking for full-time Marketing Generalists who will be heavily involved in the execution of marketing programs that capture and nurture leads across multiple channels.

In this role, you’ll be involved in the development of programs to generate and nurture leads via events, SEM, email, retargeting, targeted social advertising, and co-marketing with partners. Reporting to the Head of Marketing and working closely with cross-functional teams, you’ll design, plan, manage, and optimise integrated digital marketing campaigns across multiple channels to generate pipeline revenue.

If you’re looking for a diverse company with a fun culture and the opportunity to develop as a professional, this might be the job for you.

Job Description

  • Manage our social media channels, posting content, and building campaigns for sponsored activity.

  • Support in launch of integrated demand generation digital campaigns across multiple channels to generate pipeline.

  • Support the creation of impactful nurture programs to improve conversion rates from leads to opportunities

  • Support in the design, planning, and managing of customer marketing programmes based around product awareness, product adoption and upsell campaigns that deliver value for customers

  • Grow distribution across a wide variety of channels, not just owned channels.

  • Creating outstanding marketing copy for emails, growth tests, creatives, and products supported by SEO/SEM optimisation, PPC strategy or video production.

  • Monitoring and reporting campaign performance with tracking across relevant KPIs

  • Perform support duties including but not limited to: database management, reporting and analytics, maintaining marketing materials, managing sales and marketing software tools

  • Assist with media relations by compiling media lists, pitching client stories to media and participating in creative brainstorms, writing, researching, and event planning

  • Work closely with the Head of Marketing for both tracking, reporting, and efficient lead management in the handoff from marketing to sales

  • Work closely with other departments to build cross-functional cohesion.

Requirements

  • Bachelor’s degree in Business, Marketing, or a related field

  • 2+ years of digital marketing/B2B marketing and excellent writing skills and a keen eye for detail are essential qualifications.

  • Experience in the development of creative campaigns and execution of email marketing, social, SEO

  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to granular details while providing roll-up reporting to senior management

  • Someone with experience managing projects end to end, from ideation to reporting and evaluation

  • An incredibly fast learner and excited by change

  • Someone with a genuine interest in the healthcare industry

Nice to have

  • Experience marketing to a professional healthcare audience

  • A working knowledge of video editing software and video production and/or PPC (Google Ads, Bing Ads) platforms

  • A digital marketing portfolio of produced marketing work

  • Experience effectively leveraging HubSpot marketing automation for the creation and sending of batch email and nurture paths, email delivery, forms, landing pages, database segmentation, and management

Benefits

  • 25 days annual leave per year plus bank holidays

  • Opportunities for flexible working hours, encouraging everyone to have a healthy work-life balance

  • Company-funded social events

  • For employees who choose to work in the office, MEG offers cycle-to work and public transport commuter schemes and encourages employees to take part

  • Investment into your professional development and opportunities for career progression

  • Comfortable office space in co-working environment in Dublin city for those who prefer hybrid or office-based working arrangements

  • An open and democratic work culture where everyone can contribute, learn and teach

Equal Opportunities

We are a global team with a global mindset. Cherishing and protecting diversity is core to our company culture. We are always looking to diversify the talent in our team. If you feel you don’t quite meet all the criteria in the job spec but have the potential to do the role, we’d still love to hear from you.

For more information or to apply for this role, please email info@megit.com, attach a cover letter/CV and state ‘Marketing Generalist Role’ in the subject line.