Relevant Play Limited

Relevant Play (Formerly known as WABA Fun) designs and manufactures toys for all ages. Our products offer open-ended creative play using modern, state of the art materials. These are not your parent’s toys! RP is best known product is Kinetic Sand, which launched internationally in 2013.


This year marks the launch the launch of our newest, and easiliest coolest, material – Mad Mattr. Our team designs tools to help children express their creativity. Our team in Dublin will help bring those designs to market throughout Europe and Asia. (with everything that entails: design, marketing and sales) and there’s the very real possibility that we may build on this by adding product designers in the near future.